https://meshrefine.com/ru/tags/presale/Записи · Mesh RefinementWed, 02 Jul 2025 14:32:32 +0200https://meshrefine.com/ru/conversations/product_discovery/<ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-11-%d0%b2%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d0%b8%d0%b5-%d0%be%d1%82-%d1%82%d0%b5%d0%be%d1%80%d0%b8%d0%b8-%d0%ba-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b5">Глава 1.1: Введение. От теории к практике</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b2%d0%b7%d0%b3%d0%bb%d1%8f%d0%b4-%d1%82%d0%b5%d0%be%d1%80%d0%b5%d1%82%d0%b8%d0%ba%d0%b0">1. Ключевые идеи из курса (Взгляд теоретика)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d0%b7%d0%bd%d0%b0%d1%87%d0%b8%d1%82-%d0%b4%d0%bb%d1%8f-%d0%bd%d0%b0%d1%81-%d0%b2%d0%b7%d0%b3%d0%bb%d1%8f%d0%b4-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b0-%d0%b8%d0%b7-%d1%81%d0%b5%d1%80%d0%b2%d0%b8%d1%81%d0%bd%d0%be%d0%b9-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8">2. Что это значит для нас (Взгляд практика из сервисной компании)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d0%b0%d1%8f-%d1%82%d0%b0%d0%b1%d0%bb%d0%b8%d1%86%d0%b0-%d1%86%d0%b5%d0%bb%d0%b5%d0%b9">3. Сравнительная таблица целей</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%bd%d0%b0%d1%88-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%bd%d0%be%d0%b9-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81">4. Наш основной процесс</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-21-%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-product-discovery-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%be%d0%b2">Глава 2.1: Что такое Product Discovery? Определение для практиков</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b0%d0%ba%d0%b0%d0%b4%d0%b5%d0%bc%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5">1. Ключевые идеи из курса (Академическое определение)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b4%d0%bb%d1%8f-%d0%bd%d0%b0%d1%81-%d1%80%d0%b0%d0%b1%d0%be%d1%87%d0%b5%d0%b5-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5">2. Что это такое для нас (Рабочее определение)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d1%84%d0%be%d0%ba%d1%83%d1%81%d0%be%d0%b2-%d0%bf%d1%80%d0%b8-%d0%be%d1%86%d0%b5%d0%bd%d0%ba%d0%b5-%d1%80%d0%b8%d1%81%d0%ba%d0%be%d0%b2">3. Сравнение фокусов при оценке рисков</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%82%d1%80%d0%b0%d0%bd%d1%81%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d0%b8-%d0%b7%d0%b0%d0%bf%d1%80%d0%be%d1%81%d0%b0">4. Диаграмма трансформации запроса</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-22-%d0%b7%d0%b0%d1%87%d0%b5%d0%bc-%d0%bd%d0%b0-%d1%81%d0%b0%d0%bc%d0%be%d0%bc-%d0%b4%d0%b5%d0%bb%d0%b5-%d0%bd%d1%83%d0%b6%d0%bd%d0%be-product-discovery">Глава 2.2: Зачем на самом деле нужно Product Discovery?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b0%d1%80%d0%b3%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%be%d0%b2%d0%be%d0%b9-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8">1. Ключевые идеи из курса (Аргументы для продуктовой компании)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d0%b4%d0%b0%d0%b5%d1%82-%d0%bd%d0%b0%d0%bc-%d0%b0%d1%80%d0%b3%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d1%81%d0%b5%d1%80%d0%b2%d0%b8%d1%81%d0%bd%d0%be%d0%b9-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8">2. Что это дает нам (Аргументы для сервисной компании)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b4%d0%be-%d0%b8-%d0%bf%d0%be%d1%81%d0%bb%d0%b5-%d0%b2%d0%bd%d0%b5%d0%b4%d1%80%d0%b5%d0%bd%d0%b8%d1%8f-discovery">3. Сравнение: &ldquo;До&rdquo; и &ldquo;После&rdquo; внедрения Discovery</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%86%d0%b5%d0%bd%d0%bd%d0%be%d1%81%d1%82%d0%b8-%d0%b4%d0%b2%d0%b0-%d0%bf%d1%83%d1%82%d0%b8-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b0">4. Диаграмма ценности: два пути пресейла</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-23-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-product-discovery-%d1%82%d0%b5%d0%be%d1%80%d0%b8%d1%8f-%d0%b8-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b0">Глава 2.3: Процесс Product Discovery. Теория и практика</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%ba%d0%bb%d0%b0%d1%81%d1%81%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81">1. Ключевые идеи из курса (Классический процесс)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%ba%d0%b0%d0%ba-%d1%8d%d1%82%d0%be%d1%82-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b2%d1%8b%d0%b3%d0%bb%d1%8f%d0%b4%d0%b8%d1%82-%d1%83-%d0%bd%d0%b0%d1%81-%d0%bb%d0%b8%d0%bd%d0%b5%d0%b9%d0%bd%d1%8b%d0%b9-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81">2. Как этот процесс выглядит у нас (Линейный пресейл-процесс)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81%d0%be%d0%b2-%d0%b2-%d0%b2%d0%b8%d0%b4%d0%b5-%d1%82%d0%b0%d0%b1%d0%bb%d0%b8%d1%86%d1%8b">3. Сравнение процессов в виде таблицы</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b2%d0%be%d1%80%d0%be%d0%bd%d0%ba%d0%b0-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b0">4. Наша воронка пресейла</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-31-%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-%d0%b4%d0%bb%d1%8f-product-discovery-%d1%80%d0%be%d0%bb%d0%b8-%d0%b2-%d1%81%d0%b5%d1%80%d0%b2%d0%b8%d1%81%d0%bd%d0%be%d0%b9-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8">Глава 3.1: Команда для Product Discovery. Роли в сервисной компании</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%ba%d0%bb%d0%b0%d1%81%d1%81%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b0%d1%8f-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%be%d0%b2%d0%b0%d1%8f-%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0">1. Ключевые идеи из курса (Классическая продуктовая команда)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-%d0%b4%d1%83%d1%8d%d1%82-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6-%d0%b8-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d0%b9">2. Наша команда (Дуэт Продаж и Технологий)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%80%d0%be%d0%bb%d0%b8-%d0%b8-%d0%be%d0%b1%d1%8f%d0%b7%d0%b0%d0%bd%d0%bd%d0%be%d1%81%d1%82%d0%b8-%d0%b2-%d0%bd%d0%b0%d1%88%d0%b5%d0%b9-%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b5">3. Роли и обязанности в нашей команде</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%b2%d0%b7%d0%b0%d0%b8%d0%bc%d0%be%d0%b4%d0%b5%d0%b9%d1%81%d1%82%d0%b2%d0%b8%d1%8f">4. Диаграмма взаимодействия</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-41-%d0%bf%d0%be%d0%bd%d0%b8%d0%bc%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%bd%d0%be%d1%81%d1%82%d0%b5%d0%b9-%d0%ba%d0%be%d0%b3%d0%be-%d0%bc%d1%8b-%d0%bd%d0%b0-%d1%81%d0%b0%d0%bc%d0%be%d0%bc-%d0%b4%d0%b5%d0%bb%d0%b5-%d1%81%d0%bb%d1%83%d1%88%d0%b0%d0%b5%d0%bc">Глава 4.1: Понимание потребностей. Кого мы на самом деле слушаем?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%84%d0%be%d0%ba%d1%83%d1%81-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d0%b5%d1%87%d0%bd%d0%be%d0%bc-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d0%b5">1. Ключевые идеи из курса (Фокус на конечном пользователе)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d1%80%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d1%84%d0%be%d0%ba%d1%83%d1%81-%d0%bd%d0%b0-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%b7%d0%b0%d0%ba%d0%b0%d0%b7%d1%87%d0%b8%d0%ba%d0%b5">2. Наша реальность (Фокус на бизнес-заказчике)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d0%be%d0%b1%d1%8a%d0%b5%d0%ba%d1%82%d0%be%d0%b2-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">3. Сравнение объектов исследования</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%81%d0%bc%d0%b5%d1%89%d0%b5%d0%bd%d0%b8%d1%8f-%d1%84%d0%be%d0%ba%d1%83%d1%81%d0%b0">4. Диаграмма смещения фокуса</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-42-user-persona-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b8%d1%80%d1%83%d0%b5%d0%bc-%d0%b4%d0%bb%d1%8f-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d1%8b-%d1%81-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%bc">Глава 4.2: User Persona. Адаптируем для работы с клиентом</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%bf%d0%be%d1%80%d1%82%d1%80%d0%b5%d1%82-%d0%ba%d0%be%d0%bd%d0%b5%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8f">1. Ключевые идеи из курса (Портрет конечного пользователя)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b2%d0%b5%d1%80%d1%81%d0%b8%d1%8f--%d0%bf%d0%be%d1%80%d1%82%d1%80%d0%b5%d1%82-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d0%be%d0%b3%d0%be-%d1%81%d1%82%d0%b5%d0%b9%d0%ba%d1%85%d0%be%d0%bb%d0%b4%d0%b5%d1%80%d0%b0">2. Наша версия — «Портрет Ключевого Стейкхолдера»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%88%d0%b0%d0%b1%d0%bb%d0%be%d0%bd-%d0%bf%d0%be%d1%80%d1%82%d1%80%d0%b5%d1%82%d0%b0-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d0%be%d0%b3%d0%be-%d1%81%d1%82%d0%b5%d0%b9%d0%ba%d1%85%d0%be%d0%bb%d0%b4%d0%b5%d1%80%d0%b0">3. Шаблон «Портрета Ключевого Стейкхолдера»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%b2%d0%bb%d0%b8%d1%8f%d0%bd%d0%b8%d1%8f-%d1%81%d1%82%d0%b5%d0%b9%d0%ba%d1%85%d0%be%d0%bb%d0%b4%d0%b5%d1%80%d0%be%d0%b2">4. Диаграмма влияния стейкхолдеров</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-43-empathy-map-%d1%81%d1%82%d1%80%d1%83%d0%ba%d1%82%d1%83%d1%80%d0%b8%d1%80%d1%83%d0%b5%d0%bc-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8e-%d0%be%d1%82-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0">Глава 4.3: Empathy Map. Структурируем информацию от клиента</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%81%d0%be%d0%bf%d0%b5%d1%80%d0%b5%d0%b6%d0%b8%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8e">1. Ключевые идеи из курса (Сопереживание пользователю)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b2%d0%b5%d1%80%d1%81%d0%b8%d1%8f--%d0%ba%d0%b0%d1%80%d1%82%d0%b0-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf%d0%b0">2. Наша версия — «Карта Воркшопа»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%88%d0%b0%d0%b1%d0%bb%d0%be%d0%bd-%d0%ba%d0%b0%d1%80%d1%82%d1%8b-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf%d0%b0">3. Шаблон «Карты Воркшопа»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%82%d1%80%d0%b0%d0%bd%d1%81%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d0%b8-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d0%b8">4. Диаграмма трансформации информации</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-44-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8c%d1%8e-%d1%81-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%bc-%d0%ba%d0%b0%d0%ba-%d0%b7%d0%b0%d0%b4%d0%b0%d0%b2%d0%b0%d1%82%d1%8c-%d0%bf%d1%80%d0%b0%d0%b2%d0%b8%d0%bb%d1%8c%d0%bd%d1%8b%d0%b5-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b">Глава 4.4: Интервью с клиентом. Как задавать правильные вопросы</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d0%b5%d0%b9">1. Ключевые идеи из курса (Вопросы для пользователей)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4--%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%b2%d1%8c%d1%8e">2. Наш подход — «Технический воркшоп-интервью»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%bd%d0%b0%d1%88-%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%be%d0%b2-%d0%b4%d0%bb%d1%8f-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf%d0%b0-%d1%81-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%bc">3. Наш чек-лист вопросов для воркшопа с клиентом</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%b2%d0%be%d1%80%d0%be%d0%bd%d0%ba%d0%b0-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%be%d0%b2">4. Диаграмма &ldquo;Воронка вопросов&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-45-%d0%b4%d0%be%d0%bf%d0%be%d0%bb%d0%bd%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d0%b5-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b8-%d0%b3%d0%b4%d0%b5-%d0%b5%d1%89%d0%b5-%d0%b1%d1%80%d0%b0%d1%82%d1%8c-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8e">Глава 4.5: Дополнительные техники. Где еще брать информацию?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d1%85-%d0%b8-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2">1. Ключевые идеи из курса (Анализ данных и конкурентов)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b8-%d0%b8%d1%81%d1%82%d0%be%d1%87%d0%bd%d0%b8%d0%ba%d0%b8-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d0%b8">2. Наши источники информации</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%82%d0%b0%d0%b1%d0%bb%d0%b8%d1%86%d0%b0-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b0%d1%86%d0%b8%d0%b8-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba">3. Таблица адаптации техник</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%bd%d0%b0%d1%88%d0%b8-%d0%b8%d1%81%d1%82%d0%be%d1%87%d0%bd%d0%b8%d0%ba%d0%b8-%d0%b8%d1%81%d1%82%d0%b8%d0%bd%d1%8b">4. Диаграмма &ldquo;Наши источники истины&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-51-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d1%8b-%d1%84%d0%be%d1%80%d0%bc%d1%83%d0%bb%d0%b8%d1%80%d1%83%d0%b5%d0%bc-%d1%81%d0%ba%d0%be%d1%83%d0%bf-%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82%d0%b0">Глава 5.1: Определение проблемы. Формулируем скоуп проекта</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%bf%d0%be%d0%b8%d1%81%d0%ba-%d0%b8-%d1%84%d0%be%d1%80%d0%bc%d1%83%d0%bb%d0%b8%d1%80%d0%be%d0%b2%d0%ba%d0%b0-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d1%8b">1. Ключевые идеи из курса (Поиск и формулировка проблемы)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d1%86%d0%b5%d0%bb%d1%8c--%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b8%d1%82%d1%8c-%d1%81%d0%ba%d0%be%d1%83%d0%bf-%d0%b0-%d0%bd%d0%b5-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d1%83">2. Наша цель — определить скоуп, а не «проблему»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%88%d0%b0%d0%b1%d0%bb%d0%be%d0%bd-%d0%b4%d0%bb%d1%8f-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d1%8f-%d1%81%d0%ba%d0%be%d1%83%d0%bf%d0%b0-scope-statement">3. Шаблон для определения скоупа (Scope Statement)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%81%d1%83%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5-%d1%84%d0%be%d0%ba%d1%83%d1%81%d0%b0">4. Диаграмма &ldquo;Сужение фокуса&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-52-%d0%bf%d1%80%d0%b8%d0%be%d1%80%d0%b8%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f-%d0%ba%d0%b0%d0%ba-%d0%b4%d0%be%d0%b3%d0%be%d0%b2%d0%be%d1%80%d0%b8%d1%82%d1%8c%d1%81%d1%8f-%d1%81-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%bc-%d0%be-mvp">Глава 5.2: Приоритизация. Как договориться с клиентом о MVP</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%84%d1%80%d0%b5%d0%b9%d0%bc%d0%b2%d0%be%d1%80%d0%ba%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%b1%d1%8d%d0%ba%d0%bb%d0%be%d0%b3%d0%b0">1. Ключевые идеи из курса (Фреймворки для бэклога)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d1%86%d0%b5%d0%bb%d1%8c--%d0%bf%d1%80%d0%b8%d0%be%d1%80%d0%b8%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b8-%d0%b0-%d0%bd%d0%b5-%d0%b4%d0%bb%d1%8f-%d1%80%d0%b0%d0%b7%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%ba%d0%b8">2. Наша цель — приоритизация для продажи, а не для разработки</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b0%d1%86%d0%b8%d1%8f-%d1%84%d1%80%d0%b5%d0%b9%d0%bc%d0%b2%d0%be%d1%80%d0%ba%d0%b0-moscow-%d0%b4%d0%bb%d1%8f-%d0%bf%d0%b5%d1%80%d0%b5%d0%b3%d0%be%d0%b2%d0%be%d1%80%d0%be%d0%b2">3. Адаптация фреймворка MoSCoW для переговоров</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-mvp">4. Диаграмма &ldquo;Процесс согласования MVP&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-61-%d0%bf%d0%be%d0%b8%d1%81%d0%ba-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b9-%d0%be%d1%82-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%b0-%d0%ba-%d0%b0%d1%80%d1%85%d0%b8%d1%82%d0%b5%d0%ba%d1%82%d1%83%d1%80%d0%bd%d0%be%d0%bc%d1%83-%d1%8d%d1%81%d0%ba%d0%b8%d0%b7%d1%83">Глава 6.1: Поиск решений. От креатива к архитектурному эскизу</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b2%d1%80%d0%b5%d0%bc%d1%8f-%d0%b4%d0%bb%d1%8f-%d0%ba%d1%80%d0%b5%d0%b0%d1%82%d0%b8%d0%b2%d0%b0">1. Ключевые идеи из курса (Время для креатива)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d1%86%d0%b5%d0%bb%d1%8c--%d0%b1%d1%8b%d1%81%d1%82%d1%80%d0%be-%d0%bf%d1%80%d0%b8%d0%b9%d1%82%d0%b8-%d0%ba-%d0%be%d0%b4%d0%bd%d0%be%d0%bc%d1%83-%d1%80%d0%b0%d0%b1%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d0%b2%d0%b0%d1%80%d0%b8%d0%b0%d0%bd%d1%82%d1%83">2. Наша цель — быстро прийти к одному рабочему варианту</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4%d0%be%d0%b2-%d0%ba-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d1%83-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f">3. Сравнение подходов к поиску решения</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%be%d1%82-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d1%8b-%d0%ba-%d0%be%d1%86%d0%b5%d0%bd%d0%ba%d0%b5">4. Диаграмма &ldquo;От проблемы к оценке&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-62-%d0%bc%d0%be%d0%b7%d0%b3%d0%be%d0%b2%d0%be%d0%b9-%d1%88%d1%82%d1%83%d1%80%d0%bc-%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82%d0%b8%d1%80%d1%83%d0%b5%d0%bc-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b2%d0%bc%d0%b5%d1%81%d1%82%d0%b5-%d1%81-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%bc">Глава 6.2: Мозговой штурм. Проектируем решение вместе с клиентом</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%ba%d0%bb%d0%b0%d1%81%d1%81%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%bc%d0%be%d0%b7%d0%b3%d0%be%d0%b2%d0%be%d0%b9-%d1%88%d1%82%d1%83%d1%80%d0%bc">1. Ключевые идеи из курса (Классический мозговой штурм)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88-%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%82--%d0%b0%d1%80%d1%85%d0%b8%d1%82%d0%b5%d0%ba%d1%82%d1%83%d1%80%d0%bd%d1%8b%d0%b9-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf">2. Наш формат — «Архитектурный воркшоп»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%bf%d1%80%d0%b0%d0%b2%d0%b8%d0%bb%d0%b0-%d0%bd%d0%b0%d1%88%d0%b5%d0%b3%d0%be-%d0%b0%d1%80%d1%85%d0%b8%d1%82%d0%b5%d0%ba%d1%82%d1%83%d1%80%d0%bd%d0%be%d0%b3%d0%be-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf%d0%b0">3. Правила нашего «Архитектурного воркшопа»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b2%d0%be%d1%80%d0%ba%d1%88%d0%be%d0%bf%d0%b0">4. Диаграмма &ldquo;Процесс воркшопа&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-63-mind-map-%d0%b4%d0%b5%d0%ba%d0%be%d0%bc%d0%bf%d0%be%d0%b7%d0%b8%d1%80%d1%83%d0%b5%d0%bc-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b4%d0%bb%d1%8f-%d0%be%d1%86%d0%b5%d0%bd%d0%ba%d0%b8">Глава 6.3: Mind Map. Декомпозируем решение для оценки</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%ba%d0%b0%d1%80%d1%82%d0%b0-%d0%b4%d0%bb%d1%8f-%d0%b8%d0%b4%d0%b5%d0%b9">1. Ключевые идеи из курса (Карта для идей)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88-%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%82--%d0%ba%d0%b0%d1%80%d1%82%d0%b0-%d1%80%d0%b0%d0%b1%d0%be%d1%82-work-breakdown-structure">2. Наш формат — «Карта работ» (Work Breakdown Structure)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d1%80-%d0%bd%d0%b0%d1%88%d0%b5%d0%b9-%d0%ba%d0%b0%d1%80%d1%82%d1%8b-%d1%80%d0%b0%d0%b1%d0%be%d1%82">3. Пример нашей «Карты работ»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%be%d1%82-%d0%ba%d0%b0%d1%80%d1%82%d1%8b-%d1%80%d0%b0%d0%b1%d0%be%d1%82-%d0%ba-%d0%b8%d1%82%d0%be%d0%b3%d0%be%d0%b2%d0%be%d0%b9-%d0%be%d1%86%d0%b5%d0%bd%d0%ba%d0%b5">4. От Карты работ к итоговой оценке</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-64-working-backward-%d0%be%d0%bf%d0%b8%d1%81%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc-%d1%86%d0%b5%d0%bb%d0%b8-%d0%b8-%d0%b2%d0%b8%d0%b4%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82%d0%b0">Глава 6.4: Working Backward. Описываем цели и видение проекта</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b0-amazon">1. Ключевые идеи из курса (Техника Amazon)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b0%d1%86%d0%b8%d1%8f--%d0%be%d0%bf%d0%b8%d1%81%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b3%d0%be-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b2-%d1%82%d0%ba%d0%bf">2. Наша адаптация — «Описание будущего решения» в ТКП</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%88%d0%b0%d0%b1%d0%bb%d0%be%d0%bd-%d0%be%d0%bf%d0%b8%d1%81%d0%b0%d0%bd%d0%b8%d1%8f-%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b3%d0%be-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f">3. Шаблон «Описания будущего решения»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%be%d1%82-%d0%b2%d0%b8%d0%b4%d0%b5%d0%bd%d0%b8%d1%8f-%d0%ba-%d1%80%d0%b5%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d0%b8">4. Диаграмма &ldquo;От видения к реализации&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-65-role-storming-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d1%8f%d0%b5%d0%bc-%d0%bd%d0%b0%d1%88%d0%b5-%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bd%d0%b0-%d0%bf%d1%80%d0%be%d1%87%d0%bd%d0%be%d1%81%d1%82%d1%8c">Глава 6.5: Role-Storming. Проверяем наше предложение на прочность</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%88%d1%82%d1%83%d1%80%d0%bc-%d0%b2-%d1%80%d0%be%d0%bb%d0%b8-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8f">1. Ключевые идеи из курса (Штурм в роли пользователя)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b0%d1%86%d0%b8%d1%8f--%d0%bf%d1%80%d0%b5%d0%b4%d0%b7%d0%b0%d1%89%d0%b8%d1%82%d0%b0-%d0%ba%d0%be%d0%bc%d0%bc%d0%b5%d1%80%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b3%d0%be-%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f">2. Наша адаптация — «Предзащита коммерческого предложения»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%86%d0%b5%d0%bd%d0%b0%d1%80%d0%b8%d0%b9-%d0%bf%d1%80%d0%b5%d0%b4%d0%b7%d0%b0%d1%89%d0%b8%d1%82%d1%8b-%d1%82%d0%ba%d0%bf">3. Сценарий «Предзащиты ТКП»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%86%d0%b8%d0%ba%d0%bb-%d1%83%d1%81%d0%b8%d0%bb%d0%b5%d0%bd%d0%b8%d1%8f-%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f">4. Диаграмма &ldquo;Цикл усиления предложения&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-66-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b0-%d1%87%d1%82%d0%be-%d0%b5%d1%81%d0%bb%d0%b8-%d0%b2%d1%8b%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d0%bc-%d0%b8-%d0%be%d1%82%d1%80%d0%b0%d0%b1%d0%b0%d1%82%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc-%d1%80%d0%b8%d1%81%d0%ba%d0%b8">Глава 6.6: Техника &ldquo;Что, если?&rdquo;. Выявляем и отрабатываем риски</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b3%d0%b5%d0%bd%d0%b5%d1%80%d0%b0%d1%86%d0%b8%d1%8f-%d0%b8%d0%b4%d0%b5%d0%b9-%d1%87%d0%b5%d1%80%d0%b5%d0%b7-%d0%be%d0%b3%d1%80%d0%b0%d0%bd%d0%b8%d1%87%d0%b5%d0%bd%d0%b8%d1%8f">1. Ключевые идеи из курса (Генерация идей через ограничения)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b0%d1%86%d0%b8%d1%8f--%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%80%d0%b8%d1%81%d0%ba%d0%be%d0%b2">2. Наша адаптация — «Анализ рисков»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%bd%d0%b0%d1%88-%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%be%d0%b2-%d1%87%d1%82%d0%be-%d0%b5%d1%81%d0%bb%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0-%d1%80%d0%b8%d1%81%d0%ba%d0%be%d0%b2">3. Наш чек-лист вопросов &ldquo;Что, если?&rdquo; для анализа рисков</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%be%d1%82-%d1%80%d0%b8%d1%81%d0%ba%d0%b0-%d0%ba-%d0%bf%d0%bb%d0%b0%d0%bd%d1%83">4. Диаграмма &ldquo;От риска к плану&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-71-%d0%b2%d0%b0%d0%bb%d0%b8%d0%b4%d0%b0%d1%86%d0%b8%d1%8f-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b7%d0%b0%d1%89%d0%b8%d1%89%d0%b0%d0%b5%d0%bc-%d0%ba%d0%be%d0%bc%d0%bc%d0%b5%d1%80%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5-%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d0%b5">Глава 7.1: Валидация решения. Защищаем коммерческое предложение</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b2%d1%81%d0%b5%d1%81%d1%82%d0%be%d1%80%d0%be%d0%bd%d0%bd%d1%8f%d1%8f-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d0%ba%d0%b0">1. Ключевые идеи из курса (Всесторонняя проверка)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b2%d0%b0%d0%bb%d0%b8%d0%b4%d0%b0%d1%86%d0%b8%d1%8f--%d1%8d%d1%82%d0%be-%d1%83%d1%81%d0%bf%d0%b5%d1%88%d0%bd%d0%b0%d1%8f-%d0%b7%d0%b0%d1%89%d0%b8%d1%82%d0%b0-%d1%82%d0%ba%d0%bf">2. Наша валидация — это успешная защита ТКП</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%b4%d0%bb%d1%8f-%d1%83%d1%81%d0%bf%d0%b5%d1%88%d0%bd%d0%be%d0%b9-%d0%b7%d0%b0%d1%89%d0%b8%d1%82%d1%8b-%d0%b2%d0%b0%d0%bb%d0%b8%d0%b4%d0%b0%d1%86%d0%b8%d0%b8-%d1%82%d0%ba%d0%bf">3. Чек-лист для успешной защиты (валидации) ТКП</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b2%d0%b0%d0%bb%d0%b8%d0%b4%d0%b0%d1%86%d0%b8%d0%b8-%d1%82%d0%ba%d0%bf">4. Диаграмма &ldquo;Процесс валидации ТКП&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-81-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b2%d0%b8%d0%b7%d1%83%d0%b0%d0%bb%d0%b8%d0%b7%d0%b8%d1%80%d1%83%d0%b5%d0%bc-%d0%b8%d0%b4%d0%b5%d1%8e-%d0%b4%d0%bb%d1%8f-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0">Глава 8.1: Прототипирование. Визуализируем идею для клиента</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d0%ba%d0%b8-%d0%b3%d0%b8%d0%bf%d0%be%d1%82%d0%b5%d0%b7">1. Ключевые идеи из курса (Прототип для проверки гипотез)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d1%86%d0%b5%d0%bb%d1%8c--%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf-%d0%ba%d0%b0%d0%ba-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b8">2. Наша цель — прототип как инструмент продажи</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d1%86%d0%b5%d0%bb%d0%b5%d0%b9-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">3. Сравнение целей прототипирования</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%bf%d1%83%d1%82%d1%8c-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0-%d0%ba-%d0%ba%d0%be%d0%bd%d1%82%d1%80%d0%b0%d0%ba%d1%82%d1%83">4. Диаграмма &ldquo;Путь прототипа к контракту&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-82-%d0%b7%d0%b0%d1%87%d0%b5%d0%bc-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d1%8c-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bd%d0%b0%d1%88%d0%b8-%d0%bf%d1%80%d0%b8%d1%87%d0%b8%d0%bd%d1%8b">Глава 8.2: Зачем использовать прототипирование? Наши причины</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%bf%d1%80%d0%b8%d1%87%d0%b8%d0%bd%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%be%d0%b2%d0%be%d0%b9-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8">1. Ключевые идеи из курса (Причины для продуктовой компании)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b8-%d0%bf%d1%80%d0%b8%d1%87%d0%b8%d0%bd%d1%8b-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf-%d0%ba%d0%b0%d0%ba-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b8">2. Наши причины (Прототип как инструмент продажи)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%81%d1%80%d0%b0%d0%b2%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b2%d1%8b%d0%b3%d0%be%d0%b4-%d0%be%d1%82-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">3. Сравнение выгод от прототипирования</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%86%d0%b5%d0%bd%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0-%d0%b2-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b5">4. Диаграмма &ldquo;Ценность прототипа в пресейле&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-83-%d1%82%d0%b8%d0%bf%d1%8b-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%be%d0%b2-%d0%b2%d1%8b%d0%b1%d0%b8%d1%80%d0%b0%d0%b5%d0%bc-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4%d1%8f%d1%89%d0%b8%d0%b9-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b8">Глава 8.3: Типы прототипов. Выбираем подходящий для продажи</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%ba%d0%bb%d0%b0%d1%81%d1%81%d0%b8%d1%84%d0%b8%d0%ba%d0%b0%d1%86%d0%b8%d1%8f-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%be%d0%b2">1. Ключевые идеи из курса (Классификация прототипов)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b8-%d1%82%d0%b8%d0%bf%d1%8b-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%be%d0%b2-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b0">2. Наши типы прототипов для пресейла</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%82%d0%b0%d0%b1%d0%bb%d0%b8%d1%86%d0%b0-%d0%ba%d0%b0%d0%ba%d0%be%d0%b9-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf-%d0%b4%d0%bb%d1%8f-%d0%ba%d0%b0%d0%ba%d0%be%d0%b9-%d0%b7%d0%b0%d0%b4%d0%b0%d1%87%d0%b8">3. Таблица: Какой прототип для какой задачи?</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%b2%d1%8b%d0%b1%d0%be%d1%80-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b0">4. Диаграмма &ldquo;Выбор прототипа для пресейла&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-84-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b8-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%ba%d0%b0%d0%ba-%d0%b1%d1%8b%d1%81%d1%82%d1%80%d0%be-%d1%81%d0%b4%d0%b5%d0%bb%d0%b0%d1%82%d1%8c-%d0%bd%d0%b0%d0%b3%d0%bb%d1%8f%d0%b4%d0%bd%d1%8b%d0%b9-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf">Глава 8.4: Техники прототипирования. Как быстро сделать наглядный прототип</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%80%d0%b0%d0%b7%d0%bd%d0%be%d0%be%d0%b1%d1%80%d0%b0%d0%b7%d0%b8%d0%b5-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba">1. Ключевые идеи из курса (Разнообразие техник)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b8-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b0">2. Наши техники для пресейла</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%82%d0%b0%d0%b1%d0%bb%d0%b8%d1%86%d0%b0-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b8-%d0%b8-%d0%b8%d1%85-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5">3. Таблица: Техники и их применение</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d1%8f-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%b5%d1%81%d0%b5%d0%b9%d0%bb%d0%b0">4. Диаграмма &ldquo;Процесс создания прототипа для пресейла&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-85-%d0%bf%d0%be%d0%b4%d0%b3%d0%be%d1%82%d0%be%d0%b2%d0%ba%d0%b0-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%be%d0%b2-%d1%87%d1%82%d0%be-%d1%81%d0%bf%d1%80%d0%b0%d1%88%d0%b8%d0%b2%d0%b0%d1%82%d1%8c-%d1%83-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0-%d0%bf%d1%80%d0%b8-%d0%b4%d0%b5%d0%bc%d0%be%d0%bd%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0">Глава 8.5: Подготовка вопросов. Что спрашивать у клиента при демонстрации прототипа</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8c%d1%81%d0%ba%d0%be%d0%b3%d0%be-%d1%82%d0%b5%d1%81%d1%82%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">1. Ключевые идеи из курса (Вопросы для пользовательского тестирования)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4--%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b-%d0%b4%d0%bb%d1%8f-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">2. Наш подход — «Вопросы для согласования»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%be%d0%b2-%d0%b4%d0%bb%d1%8f-%d0%b4%d0%b5%d0%bc%d0%be%d0%bd%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d1%83">3. Чек-лист вопросов для демонстрации прототипа клиенту</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%86%d0%b8%d0%ba%d0%bb-%d0%be%d0%b1%d1%80%d0%b0%d1%82%d0%bd%d0%be%d0%b9-%d1%81%d0%b2%d1%8f%d0%b7%d0%b8-%d0%bf%d1%80%d0%b8-%d0%b4%d0%b5%d0%bc%d0%be%d0%bd%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0">4. Диаграмма &ldquo;Цикл обратной связи при демонстрации прототипа&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-86-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b4%d0%b5%d0%bc%d0%be%d0%bd%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0-%d0%be%d1%82-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0-%d0%ba-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8e">Глава 8.6: Процесс демонстрации прототипа. От показа к согласованию</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d1%8d%d1%82%d0%b0%d0%bf%d1%8b-%d1%82%d0%b5%d1%81%d1%82%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">1. Ключевые идеи из курса (Этапы тестирования)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81--%d0%b4%d0%b5%d0%bc%d0%be%d0%bd%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d1%8f-%d0%b8-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5">2. Наш процесс — «Демонстрация и согласование»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%b4%d0%bb%d1%8f-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b4%d0%b5%d0%bc%d0%be%d0%bd%d1%81%d1%82%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%bf%d1%80%d0%be%d1%82%d0%be%d1%82%d0%b8%d0%bf%d0%b0">3. Чек-лист для проведения демонстрации прототипа</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%b8%d1%82%d0%b5%d1%80%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b9-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">4. Диаграмма &ldquo;Итеративный процесс согласования&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-91-%d0%bf%d0%be%d0%bb%d1%83%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%b8%d1%8f-%d0%b8-%d0%b2%d1%8b%d1%80%d0%b0%d0%b2%d0%bd%d0%b8%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bd%d0%b0%d1%88%d0%b0-%d1%86%d0%b5%d0%bb%d1%8c--%d0%bf%d0%be%d0%b4%d0%bf%d0%b8%d1%81%d0%b0%d0%bd%d0%bd%d1%8b%d0%b9-%d0%ba%d0%be%d0%bd%d1%82%d1%80%d0%b0%d0%ba%d1%82">Глава 9.1: Получение согласия и выравнивание. Наша цель — подписанный контракт</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b2%d0%bd%d1%83%d1%82%d1%80%d0%b5%d0%bd%d0%bd%d0%b5%d0%b5-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5">1. Ключевые идеи из курса (Внутреннее согласование)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d1%86%d0%b5%d0%bb%d1%8c--%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%b8%d0%b5-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0-%d0%b8-%d0%ba%d0%be%d0%bd%d1%82%d1%80%d0%b0%d0%ba%d1%82">2. Наша цель — согласие клиента и контракт</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b4%d0%be%d0%ba%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%bf%d0%be%d0%bb%d1%83%d1%87%d0%b5%d0%bd%d0%b8%d1%8f-buy-in-%d0%be%d1%82-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0">3. Ключевые документы для получения «Buy-in» от клиента</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d0%be%d1%82-discovery-%d0%ba-%d0%ba%d0%be%d0%bd%d1%82%d1%80%d0%b0%d0%ba%d1%82%d1%83">4. Диаграмма &ldquo;От Discovery к контракту&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-101-%d0%bd%d0%b5%d0%bf%d1%80%d0%b5%d1%80%d1%8b%d0%b2%d0%bd%d0%be%d0%b5-discovery-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d1%82%d0%b8%d0%b5-%d0%be%d1%82%d0%bd%d0%be%d1%88%d0%b5%d0%bd%d0%b8%d0%b9-%d0%b8-%d0%b4%d0%be%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b8">Глава 10.1: Непрерывное Discovery. Развитие отношений и допродажи</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%bf%d0%be%d1%81%d1%82%d0%be%d1%8f%d0%bd%d0%bd%d0%be%d0%b5-%d1%83%d0%bb%d1%83%d1%87%d1%88%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%b0">1. Ключевые идеи из курса (Постоянное улучшение продукта)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b0-%d0%b0%d0%b4%d0%b0%d0%bf%d1%82%d0%b0%d1%86%d0%b8%d1%8f--%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d1%82%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82%d0%b0-%d0%b8-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0">2. Наша адаптация — «Развитие проекта и клиента»</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d1%80%d0%b8%d0%bd%d1%86%d0%b8%d0%bf%d0%be%d0%b2-discovery-%d0%bf%d0%be%d1%81%d0%bb%d0%b5-%d0%ba%d0%be%d0%bd%d1%82%d1%80%d0%b0%d0%ba%d1%82%d0%b0">3. Применение принципов Discovery после контракта</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%b4%d0%b8%d0%b0%d0%b3%d1%80%d0%b0%d0%bc%d0%bc%d0%b0-%d1%86%d0%b8%d0%ba%d0%bb-%d1%80%d0%b0%d0%b7%d0%b2%d0%b8%d1%82%d0%b8%d1%8f-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0">4. Диаграмма &ldquo;Цикл развития клиента&rdquo;</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-111-%d0%b7%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-discovery-%d0%ba%d0%b0%d0%ba-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82-%d1%83%d1%81%d0%bf%d0%b5%d1%85%d0%b0">Глава 11.1: Заключение. Discovery как инструмент успеха</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#1-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b8%d0%b7-%d0%ba%d1%83%d1%80%d1%81%d0%b0-%d0%b1%d0%bb%d0%b0%d0%b3%d0%be%d0%b4%d0%b0%d1%80%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%b8-%d0%bf%d0%be%d0%b6%d0%b5%d0%bb%d0%b0%d0%bd%d0%b8%d1%8f">1. Ключевые идеи из курса (Благодарность и пожелания)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#2-%d0%bd%d0%b0%d1%88%d0%b5-%d0%b7%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b3%d0%bb%d0%b0%d0%b2%d0%bd%d1%8b%d0%b9-%d0%b2%d1%8b%d0%b2%d0%be%d0%b4-%d0%b4%d0%bb%d1%8f-rdpresale">2. Наше заключение (Главный вывод для R&amp;D/Presale)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#3-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%bf%d1%80%d0%b8%d0%bd%d1%86%d0%b8%d0%bf%d1%8b-%d0%bd%d0%b0%d1%88%d0%b5%d0%b3%d0%be-discovery-%d0%ba%d1%80%d0%b0%d1%82%d0%ba%d0%be%d0%b5-%d1%80%d0%b5%d0%b7%d1%8e%d0%bc%d0%b5">3. Ключевые принципы нашего Discovery (Краткое резюме)</a></li> <li><a href="https://meshrefine.com/ru/conversations/product_discovery/#4-%d0%bf%d1%80%d0%b8%d0%b7%d1%8b%d0%b2-%d0%ba-%d0%b4%d0%b5%d0%b9%d1%81%d1%82%d0%b2%d0%b8%d1%8e">4. Призыв к действию</a></li> </ul> </li> </ul> <h2 id="9725c6b425e4dcc7394082d9e3f84e2b-глава-11-введение-от-теории-к-практике">Глава 1.1: Введение. От теории к практике</h2> <h3 id="9725c6b425e4dcc7394082d9e3f84e2b-1-ключевые-идеи-из-курса-взгляд-теоретика">1. Ключевые идеи из курса (Взгляд теоретика)</h3> <p>Автор курса представляет Product Discovery как линейный, пошаговый процесс для создания успешных продуктов. Основные этапы, которые он выделяет:</p>Wed, 02 Jul 2025 14:32:32 +0200https://meshrefine.com/ru/conversations/product_discovery/https://meshrefine.com/ru/conversations/market_research/<ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-11-%d1%86%d0%b5%d0%bb%d0%b8-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%b7%d0%b0%d1%87%d0%b5%d0%bc-%d0%bd%d0%b0%d0%bc-%d1%8d%d1%82%d0%be">Глава 1.1: Цели исследования рынка. Зачем нам это?</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-12-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b3%d0%be%d0%b2%d0%be%d1%80%d0%b8%d0%bc-%d0%bd%d0%b0-%d0%be%d0%b4%d0%bd%d0%be%d0%bc-%d1%8f%d0%b7%d1%8b%d0%ba%d0%b5">Глава 1.2: Ключевые определения. Говорим на одном языке.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bf%d0%bb%d0%b0%d0%bd-business-plan">1. Бизнес-план (Business Plan)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d0%b8%d1%82%d1%87-%d0%b4%d0%b5%d0%ba-pitch-deck">2. Питч-дек (Pitch Deck)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%b2%d0%b0%d0%bb%d0%b8%d0%b4%d0%b0%d1%86%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-market-validation">3. Валидация рынка (Market Validation)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%bf%d0%b5%d1%80%d0%b2%d0%b8%d1%87%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-primary-research">4. Первичное исследование (Primary Research)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%b2%d1%82%d0%be%d1%80%d0%b8%d1%87%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-secondary-research">5. Вторичное исследование (Secondary Research)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-13-%d1%82%d0%b8%d0%bf%d1%8b-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%b2%d1%8b%d0%b1%d0%b8%d1%80%d0%b0%d0%b5%d0%bc-%d0%bf%d1%80%d0%b0%d0%b2%d0%b8%d0%bb%d1%8c%d0%bd%d1%8b%d0%b9-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82">Глава 1.3: Типы исследования рынка. Выбираем правильный инструмент.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d0%b5%d1%80%d0%b2%d0%b8%d1%87%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-primary-research">1. Первичное исследование (Primary Research)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%b2%d1%82%d0%be%d1%80%d0%b8%d1%87%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-secondary-research">2. Вторичное исследование (Secondary Research)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-21-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bd%d0%b0%d0%bf%d1%80%d0%b0%d0%b2%d0%bb%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%ba%d1%83%d0%b4%d0%b0-%d0%bc%d1%8b-%d0%b8%d0%b4%d0%b5%d0%bc">Глава 2.1: Определение направления исследования. Куда мы идем?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d1%8d%d1%82%d0%be-%d0%b2%d0%b0%d0%b6%d0%bd%d0%be">Почему это важно?</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d1%88%d0%b0%d0%b3%d0%b8-%d0%bf%d0%b5%d1%80%d0%b5%d0%b4-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d0%be%d0%bc-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">Ключевые шаги перед началом исследования:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-22-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d0%b0%d1%8f-%d1%80%d1%8b%d0%bd%d0%be%d1%87%d0%bd%d0%b0%d1%8f-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f-%d1%87%d1%82%d0%be-%d0%bd%d0%b0%d0%bc-%d0%bd%d1%83%d0%b6%d0%bd%d0%be-%d0%b7%d0%bd%d0%b0%d1%82%d1%8c">Глава 2.2: Ключевая рыночная информация. Что нам нужно знать?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-market-analysis">1. Анализ рынка (Market Analysis)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%be%d1%86%d0%b5%d0%bd%d0%ba%d0%b8-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-market-assessment-tools">2. Инструменты оценки рынка (Market Assessment Tools)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-23-%d1%80%d0%b0%d1%81%d1%87%d0%b5%d1%82-%d1%80%d0%b0%d0%b7%d0%bc%d0%b5%d1%80%d0%b0-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d1%81%d0%ba%d0%be%d0%bb%d1%8c%d0%ba%d0%be-%d0%b4%d0%b5%d0%bd%d0%b5%d0%b3-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bd%d1%83">Глава 2.3: Расчет размера рынка. Сколько денег на кону?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4-%d1%81%d0%b2%d0%b5%d1%80%d1%85%d1%83-%d0%b2%d0%bd%d0%b8%d0%b7-top-down-approach">1. Подход «сверху вниз» (Top-Down Approach)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4-%d1%81%d0%bd%d0%b8%d0%b7%d1%83-%d0%b2%d0%b2%d0%b5%d1%80%d1%85-bottom-up-approach">2. Подход «снизу вверх» (Bottom-Up Approach)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%ba%d0%be%d0%bc%d0%bf%d0%be%d0%bd%d0%b5%d0%bd%d1%82%d1%8b-%d1%80%d0%b0%d0%b7%d0%bc%d0%b5%d1%80%d0%b0-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-tam-sam-som">Компоненты размера рынка: TAM, SAM, SOM</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d1%8b-%d1%80%d0%b0%d1%81%d1%87%d0%b5%d1%82%d0%b0-%d1%80%d0%b0%d0%b7%d0%bc%d0%b5%d1%80%d0%b0-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0">Методы расчета размера рынка</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-24-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%bd%d0%b0%d1%88-%d0%b0%d0%bb%d0%b3%d0%be%d1%80%d0%b8%d1%82%d0%bc-%d0%b4%d0%b5%d0%b9%d1%81%d1%82%d0%b2%d0%b8%d0%b9">Глава 2.4: Процесс исследования рынка. Наш алгоритм действий.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%be%d0%bf%d1%80%d0%b5%d0%b4%d0%b5%d0%bb%d0%b8-%d1%86%d0%b5%d0%bb%d0%b8-%d0%b8-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-establish-research-goals-and-questions">1. Определи цели и вопросы исследования (Establish research goals and questions)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d1%80%d0%b0%d1%81%d1%81%d1%87%d0%b8%d1%82%d0%b0%d0%b9-%d1%80%d0%b0%d0%b7%d0%bc%d0%b5%d1%80-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-calculate-market-size-using-the-provided-model">2. Рассчитай размер рынка (Calculate market size using the provided model)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d1%83%d0%b9-%d1%80%d1%8b%d0%bd%d0%be%d1%87%d0%bd%d1%8b%d0%b5-%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d1%8b-%d0%b4%d1%80%d0%b0%d0%b9%d0%b2%d0%b5%d1%80%d1%8b-%d0%b8-%d0%b1%d0%b0%d1%80%d1%8c%d0%b5%d1%80%d1%8b-%d0%b0-%d1%82%d0%b0%d0%ba%d0%b6%d0%b5-%d0%ba%d0%be%d0%bd%d1%86%d0%b5%d0%bd%d1%82%d1%80%d0%b0%d1%86%d0%b8%d1%8e-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-research-market-trends-drivers-barriers-and-concentration">3. Исследуй рыночные тренды, драйверы и барьеры, а также концентрацию рынка (Research market trends, drivers, barriers, and concentration)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%b9-swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%b8-%d1%80%d1%8b%d0%bd%d0%be%d1%87%d0%bd%d1%83%d1%8e-%d0%ba%d0%b0%d1%80%d1%82%d1%83-create-a-swot-analysis-and-market-scorecard">4. Создай SWOT-анализ и рыночную карту (Create a SWOT analysis and market scorecard)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%be%d1%86%d0%b5%d0%bd%d0%b8-%d0%bf%d0%be%d1%82%d0%b5%d0%bd%d1%86%d0%b8%d0%b0%d0%bb%d1%8c%d0%bd%d1%83%d1%8e-%d0%b2%d1%8b%d1%80%d1%83%d1%87%d0%ba%d1%83-%d0%b7%d0%b0%d1%82%d1%80%d0%b0%d1%82%d1%8b-%d0%b8-roi-estimate-potential-revenue-costs-and-roi">5. Оцени потенциальную выручку, затраты и ROI (Estimate potential revenue, costs, and ROI)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-31-%d1%87%d1%82%d0%be-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d1%82%d1%8c-%d1%83-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-%d0%b7%d0%bd%d0%b0%d0%b9-%d0%b2%d1%80%d0%b0%d0%b3%d0%b0-%d0%b2-%d0%bb%d0%b8%d1%86%d0%be">Глава 3.1: Что анализировать у конкурентов. Знай врага в лицо.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%be%d0%b1%d1%89%d0%b0%d1%8f-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f-general-information">1. Общая информация (General Information)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82-%d0%b8-%d1%86%d0%b5%d0%bd%d0%be%d0%be%d0%b1%d1%80%d0%b0%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-product-and-pricing">2. Продукт и ценообразование (Product and Pricing)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d0%bf%d1%80%d0%be%d0%b8%d0%b7%d0%b2%d0%be%d0%b4%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d0%be%d1%81%d1%82%d0%b8-performance-metrics">3. Метрики производительности (Performance Metrics)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d0%b8-%d1%86%d0%b8%d1%84%d1%80%d0%be%d0%b2%d0%be%d0%b5-%d0%bf%d1%80%d0%b8%d1%81%d1%83%d1%82%d1%81%d1%82%d0%b2%d0%b8%d0%b5-marketing-and-digital-presence">4. Маркетинг и цифровое присутствие (Marketing and Digital Presence)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-32-%d0%b3%d0%b4%d0%b5-%d0%bd%d0%b0%d0%b9%d1%82%d0%b8-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8e-%d0%be-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%b0%d1%85-%d0%bd%d0%b0%d1%88-%d0%b0%d1%80%d1%81%d0%b5%d0%bd%d0%b0%d0%bb-%d1%80%d0%b0%d0%b7%d0%b2%d0%b5%d0%b4%d1%87%d0%b8%d0%ba%d0%b0">Глава 3.2: Где найти информацию о конкурентах. Наш арсенал разведчика.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%bd%d1%8b%d0%b5-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d1%8b-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-primary-search-methods">1. Основные методы поиска (Primary Search Methods)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-competitor-analysis-tools">2. Инструменты анализа конкурентов (Competitor Analysis Tools)</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#21-%d0%b1%d0%b0%d0%b7%d1%8b-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d1%85-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b9-company-database-tools">2.1. Базы данных компаний (Company Database Tools)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#22-%d0%bf%d0%bb%d0%b0%d1%82%d1%84%d0%be%d1%80%d0%bc%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%be%d0%b1%d0%b7%d0%be%d1%80%d0%b0-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%be%d0%b2-product-review-platforms">2.2. Платформы для обзора продуктов (Product Review Platforms)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#23-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b2%d0%b5%d0%b1-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b8-website-analytics-tools">2.3. Инструменты веб-аналитики (Website Analytics Tools)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#24-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b-advertising-research-tools">2.4. Инструменты для исследования рекламы (Advertising Research Tools)</a></li> </ul> </li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-34-%d0%be%d1%80%d0%b3%d0%b0%d0%bd%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d0%b8-%d0%be-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%b0%d1%85-%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b5-%d1%83%d1%82%d0%be%d0%bd%d1%83%d1%82%d1%8c-%d0%b2-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d1%85">Глава 3.4: Организация информации о конкурентах. Как не утонуть в данных.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d1%80%d0%be%d1%84%d0%b8%d0%bb%d0%b8-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-competitor-profiles">1. Профили конкурентов (Competitor Profiles)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bc%d0%b0%d1%82%d1%80%d0%b8%d1%86%d0%b0-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%bd%d1%8b%d1%85-%d0%bf%d1%80%d0%b5%d0%b8%d0%bc%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2-competitive-advantage-matrix">2. Матрица конкурентных преимуществ (Competitive Advantage Matrix)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%ba%d0%b0%d1%80%d1%82%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-competitor-mapping">3. Картирование конкурентов (Competitor Mapping)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-35-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-%d0%ba%d0%b0%d0%ba-%d0%b4%d0%b5%d0%bb%d0%b0%d1%82%d1%8c-%d1%8d%d1%82%d0%be-%d0%bf%d1%80%d0%b0%d0%b2%d0%b8%d0%bb%d1%8c%d0%bd%d0%be">Глава 3.5: Лучшие практики анализа конкурентов. Как делать это правильно.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b8%d1%80%d1%83%d0%b9-%d0%be%d0%bf%d1%82%d0%b8%d0%bc%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b5-%d0%ba%d0%be%d0%bb%d0%b8%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%be-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-analyze-5-15-competitors">1. Анализируй оптимальное количество конкурентов (Analyze 5-15 competitors)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%b4%d0%b5%d0%bb%d0%b0%d0%b9-%d0%ba%d0%be%d0%bd%d0%ba%d1%80%d0%b5%d1%82%d0%bd%d1%8b%d0%b5-%d0%b2%d1%8b%d0%b2%d0%be%d0%b4%d1%8b-draw-concrete-conclusions">2. Делай конкретные выводы (Draw concrete conclusions)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d1%84%d0%be%d0%ba%d1%83%d1%81%d0%b8%d1%80%d1%83%d0%b9%d1%81%d1%8f-%d0%bd%d0%b0-%d0%b1%d0%be%d0%bb%d0%b5%d0%b2%d1%8b%d1%85-%d1%82%d0%be%d1%87%d0%ba%d0%b0%d1%85-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%be%d0%b2-focus-on-customer-pain-points">3. Фокусируйся на болевых точках клиентов (Focus on customer pain points)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d1%81%d1%82%d0%b0%d0%bd%d0%b4%d0%b0%d1%80%d1%82%d0%b8%d0%b7%d0%b8%d1%80%d1%83%d0%b9-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4-%d0%ba-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d1%83-standardize-your-analysis-approach">4. Стандартизируй подход к анализу (Standardize your analysis approach)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-41-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0-%d1%86%d0%b5%d0%bb%d0%b5%d0%b2%d0%be%d0%b9-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%ba%d0%be%d0%b3%d0%be-%d0%bc%d1%8b-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d0%b5%d0%bc">Глава 4.1: Ключевые вопросы для анализа целевой аудитории. Для кого мы работаем?</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%b1%d0%be%d0%bb%d0%b5%d0%b2%d1%8b%d0%b5-%d1%82%d0%be%d1%87%d0%ba%d0%b8-pain-points">1. Болевые точки (Pain Points)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d1%81%d1%83%d1%89%d0%b5%d1%81%d1%82%d0%b2%d1%83%d1%8e%d1%89%d0%b8%d0%b5-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-current-solutions">2. Существующие решения (Current Solutions)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d1%83%d0%b4%d0%be%d0%b2%d0%bb%d0%b5%d1%82%d0%b2%d0%be%d1%80%d0%b5%d0%bd%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f%d0%bc%d0%b8-solution-satisfaction">3. Удовлетворенность решениями (Solution Satisfaction)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%b4%d0%b5%d0%bc%d0%be%d0%b3%d1%80%d0%b0%d1%84%d0%b8%d1%8f-%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-user-demographics">4. Демография пользователей (User Demographics)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%bf%d1%80%d0%b8%d0%bd%d1%8f%d1%82%d0%b8%d0%b5-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%b0-product-adoption">5. Принятие продукта (Product Adoption)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d1%81%d0%be%d0%be%d1%82%d0%b2%d0%b5%d1%82%d1%81%d1%82%d0%b2%d0%b8%d0%b5-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-solution-fit">6. Соответствие решения (Solution Fit)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-%d0%b3%d0%be%d1%82%d0%be%d0%b2%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%bf%d0%bb%d0%b0%d1%82%d0%b8%d1%82%d1%8c-willingness-to-pay">7. Готовность платить (Willingness to Pay)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-42-%d0%b2%d1%82%d0%be%d1%80%d0%b8%d1%87%d0%bd%d1%8b%d0%b9-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%86%d0%b5%d0%bb%d0%b5%d0%b2%d0%be%d0%b9-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8-%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b5%d0%bc-%d1%87%d1%82%d0%be-%d1%83%d0%b6%d0%b5-%d0%b8%d0%b7%d0%b2%d0%b5%d1%81%d1%82%d0%bd%d0%be">Глава 4.2: Вторичный анализ целевой аудитории. Изучаем, что уже известно.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b0%d0%b9%d1%82%d0%b8-%d0%ba%d0%b0%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">1. Как найти качественные исследования?</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d1%84%d0%be%d1%80%d0%bc%d1%83%d0%bb%d0%b0-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b9">2. Формула поиска исследований</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0-%d1%86%d0%b5%d0%bb%d0%b5%d0%b2%d0%be%d0%b9-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8">3. Инструменты для анализа целевой аудитории</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-43-%d0%bf%d0%b5%d1%80%d0%b2%d0%b8%d1%87%d0%bd%d1%8b%d0%b9-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%86%d0%b5%d0%bb%d0%b5%d0%b2%d0%be%d0%b9-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8-%d0%be%d0%bf%d1%80%d0%be%d1%81%d1%8b-%d1%81%d0%bf%d1%80%d0%b0%d1%88%d0%b8%d0%b2%d0%b0%d0%b5%d0%bc-%d0%bd%d0%b0%d0%bf%d1%80%d1%8f%d0%bc%d1%83%d1%8e">Глава 4.3: Первичный анализ целевой аудитории: Опросы. Спрашиваем напрямую.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%bf%d1%80%d0%be%d0%b5%d0%ba%d1%82%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%b0-survey-design-process">1. Процесс проектирования опроса (Survey Design Process)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d1%81%d1%82%d1%80%d1%83%d0%ba%d1%82%d1%83%d1%80%d1%8b-%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%b0-survey-structure-best-practices">2. Лучшие практики структуры опроса (Survey Structure Best Practices)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d1%81%d0%be%d0%b2%d0%b5%d1%82%d1%8b-%d0%bf%d0%be-%d0%b4%d0%b8%d0%b7%d0%b0%d0%b9%d0%bd%d1%83-%d0%b2%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%be%d0%b2-question-design-tips">3. Советы по дизайну вопросов (Question Design Tips)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d1%80%d0%b0%d1%81%d1%87%d0%b5%d1%82-%d1%80%d0%b0%d0%b7%d0%bc%d0%b5%d1%80%d0%b0-%d0%b2%d1%8b%d0%b1%d0%be%d1%80%d0%ba%d0%b8-sample-size-calculation">4. Расчет размера выборки (Sample Size Calculation)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d1%8b-%d1%81%d0%b1%d0%be%d1%80%d0%b0-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d1%85-data-collection-methods">5. Методы сбора данных (Data Collection Methods)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-44-%d1%81%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%b5%d1%80%d0%b2%d0%b8%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d0%b8-%d0%b2%d1%82%d0%be%d1%80%d0%b8%d1%87%d0%bd%d0%be%d0%b3%d0%be-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%81%d0%b8%d0%bd%d1%82%d0%b5%d0%b7-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d1%85">Глава 4.4: Сочетание первичного и вторичного исследования. Синтез данных.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d1%81%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%bd%d0%b8%d1%8f-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b9">Лучшие практики сочетания исследований:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-51-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bf%d0%bb%d0%b0%d0%bd-%d0%bf%d1%80%d0%be%d1%82%d0%b8%d0%b2-%d0%bf%d0%b8%d1%82%d1%87-%d0%b4%d0%b5%d0%ba%d0%b0-%d1%83%d0%bf%d0%b0%d0%ba%d0%be%d0%b2%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc-%d1%80%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b-%d0%bf%d0%be-%d1%80%d0%b0%d0%b7%d0%bd%d0%be%d0%bc%d1%83">Глава 5.1: Бизнес-план против питч-дека. Упаковываем результаты по-разному.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bf%d0%bb%d0%b0%d0%bd-business-plan">Бизнес-план (Business Plan)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bf%d0%b8%d1%82%d1%87-%d0%b4%d0%b5%d0%ba-pitch-deck">Питч-дек (Pitch Deck)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-52-%d1%81%d1%82%d1%80%d1%83%d0%ba%d1%82%d1%83%d1%80%d0%b0-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bf%d0%bb%d0%b0%d0%bd%d0%b0-%d0%ba%d1%83%d0%b4%d0%b0-%d0%b2%d1%81%d1%82%d0%b0%d0%b2%d0%bb%d1%8f%d1%82%d1%8c-%d0%bd%d0%b0%d1%88%d0%b8-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d0%b5">Глава 5.2: Структура бизнес-плана. Куда вставлять наши данные.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d1%80%d0%b5%d0%b7%d1%8e%d0%bc%d0%b5-executive-summary">1. Резюме (Executive Summary)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%be%d0%b1%d1%89%d0%b8%d0%b5-%d1%81%d0%b2%d0%b5%d0%b4%d0%b5%d0%bd%d0%b8%d1%8f-%d0%be-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8-company-background">2. Общие сведения о компании (Company Background)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-market-analysis">3. Анализ рынка (Market Analysis)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%86%d0%b5%d0%bb%d0%b5%d0%b2%d0%be%d0%b9-%d0%b0%d1%83%d0%b4%d0%b8%d1%82%d0%be%d1%80%d0%b8%d0%b8-target-audience-analysis">4. Анализ целевой аудитории (Target Audience Analysis)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d0%b0-%d0%b8-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b5-problem-and-solution">5. Проблема и решение (Problem and Solution)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%82%d0%be%d0%b2-competitor-analysis">6. Анализ конкурентов (Competitor Analysis)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-swot-analysis">7. SWOT-анализ (SWOT Analysis)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#8-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d1%8b%d0%b9-%d0%bf%d0%bb%d0%b0%d0%bd-marketing-plan">8. Маркетинговый план (Marketing Plan)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#9-%d0%be%d0%bf%d0%b5%d1%80%d0%b0%d1%86%d0%b8%d0%be%d0%bd%d0%bd%d1%8b%d0%b9-%d0%bf%d0%bb%d0%b0%d0%bd-operational-plan">9. Операционный план (Operational Plan)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#10-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d1%8b%d0%b9-%d0%bf%d0%bb%d0%b0%d0%bd-financial-plan">10. Финансовый план (Financial Plan)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#11-%d1%82%d0%b0%d0%b9%d0%bc%d0%bb%d0%b0%d0%b9%d0%bd%d0%b4%d0%be%d1%80%d0%be%d0%b6%d0%bd%d0%b0%d1%8f-%d0%ba%d0%b0%d1%80%d1%82%d0%b0-timelineroadmap">11. Таймлайн/Дорожная карта (Timeline/Roadmap)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-53-%d1%81%d1%82%d1%80%d1%83%d0%ba%d1%82%d1%83%d1%80%d0%b0-%d0%bf%d0%b8%d1%82%d1%87-%d0%b4%d0%b5%d0%ba%d0%b0-%d0%ba%d0%b0%d0%ba-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d1%82%d1%8c-%d0%b8%d0%b4%d0%b5%d1%8e-%d0%b7%d0%b0-7-%d0%bc%d0%b8%d0%bd%d1%83%d1%82">Глава 5.3: Структура питч-дека. Как продать идею за 7 минут.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d1%80%d0%be%d0%b1%d0%bb%d0%b5%d0%bc%d0%b0-%d0%b8-%d0%b2%d0%be%d0%b7%d0%bc%d0%be%d0%b6%d0%bd%d0%be%d1%81%d1%82%d1%8c-problem-and-opportunity">1. Проблема и Возможность (Problem and Opportunity)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b5-solution">2. Решение (Solution)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d1%82%d0%b5%d1%85%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d1%8f%d0%b8%d0%bd%d0%bd%d0%be%d0%b2%d0%b0%d1%86%d0%b8%d1%8f-technologyinnovation">3. Технология/Инновация (Technology/Innovation)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d1%80%d0%b0%d0%b7%d0%bc%d0%b5%d1%80-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-market-size">4. Размер рынка (Market Size)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d1%8c-business-model">5. Бизнес-модель (Business Model)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d0%bf%d0%bb%d0%b0%d0%bd-%d0%b2%d1%8b%d1%85%d0%be%d0%b4%d0%b0-%d0%bd%d0%b0-%d1%80%d1%8b%d0%bd%d0%be%d0%ba-go-to-market-plan">6. План выхода на рынок (Go-To-Market Plan)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-%d0%ba%d0%be%d0%bd%d0%ba%d1%83%d1%80%d0%b5%d0%bd%d1%86%d0%b8%d1%8f-competition">7. Конкуренция (Competition)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#8-%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d0%b0-team">8. Команда (Team)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#9-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d0%b3%d0%bd%d0%be%d0%b7%d1%8b-financial-projections">9. Финансовые прогнозы (Financial Projections)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#10-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-funding">10. Финансирование (Funding)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#11-%d1%82%d0%b0%d0%b9%d0%bc%d0%bb%d0%b0%d0%b9%d0%bd-timeline">11. Таймлайн (Timeline)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-54-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d0%b2%d0%b8%d0%b7%d1%83%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d0%b8-%d0%ba%d0%b0%d0%ba-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d1%8c-%d0%b4%d0%b0%d0%bd%d0%bd%d1%8b%d0%b5-%d0%ba%d1%80%d0%b0%d1%81%d0%b8%d0%b2%d0%be-%d0%b8-%d0%bf%d0%be%d0%bd%d1%8f%d1%82%d0%bd%d0%be">Глава 5.4: Лучшие практики визуализации. Как показать данные красиво и понятно.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d1%82%d0%b5%d1%85%d0%bd%d0%b8%d0%ba%d0%b8-%d1%84%d0%be%d0%ba%d1%83%d1%81%d0%b8%d1%80%d0%be%d0%b2%d0%ba%d0%b8-focus-techniques">1. Техники фокусировки (Focus Techniques)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d1%80%d0%b8%d0%bd%d1%86%d0%b8%d0%bf%d1%8b-%d0%b4%d0%b8%d0%b7%d0%b0%d0%b9%d0%bd%d0%b0-design-principles">2. Принципы дизайна (Design Principles)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d1%80%d0%b0%d1%81%d0%bf%d1%80%d0%be%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d1%82%d0%b8%d0%bf%d1%8b-%d0%b2%d0%b8%d0%b7%d1%83%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d0%b8-common-visualization-types">3. Распространенные типы визуализации (Common Visualization Types)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d1%87%d0%b5%d0%b3%d0%be-%d0%bd%d0%b5-%d1%81%d1%82%d0%be%d0%b8%d1%82-%d0%b4%d0%b5%d0%bb%d0%b0%d1%82%d1%8c-%d0%bf%d1%80%d0%b8-%d0%b2%d0%b8%d0%b7%d1%83%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d0%b8-visualization-donts">4. Чего НЕ стоит делать при визуализации (Visualization Don&rsquo;ts)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-55-%d0%ba%d0%b0%d0%bd%d0%b2%d0%b0-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d0%b8-%d0%b2%d1%81%d1%8f-%d1%81%d1%83%d1%82%d1%8c-%d0%bd%d0%b0-%d0%be%d0%b4%d0%bd%d0%be%d0%b9-%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b8%d1%86%d0%b5">Глава 5.5: Канва бизнес-модели. Вся суть на одной странице.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d1%86%d0%b5%d0%bd%d0%bd%d0%be%d1%81%d1%82%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%b5%d0%b4%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f-value-propositions">1. Ценностные предложения (Value Propositions)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d1%81%d0%ba%d0%b8%d0%b5-%d1%81%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-customer-segments">2. Потребительские сегменты (Customer Segments)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d1%8b-%d1%81%d0%b1%d1%8b%d1%82%d0%b0-channels">3. Каналы сбыта (Channels)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%b2%d0%b7%d0%b0%d0%b8%d0%bc%d0%be%d0%be%d1%82%d0%bd%d0%be%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-%d1%81-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0%d0%bc%d0%b8-customer-relationships">4. Взаимоотношения с клиентами (Customer Relationships)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%bf%d0%be%d1%82%d0%be%d0%ba%d0%b8-%d0%b4%d0%be%d1%85%d0%be%d0%b4%d0%be%d0%b2-revenue-streams">5. Потоки доходов (Revenue Streams)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d1%80%d0%b5%d1%81%d1%83%d1%80%d1%81%d1%8b-key-resources">6. Ключевые ресурсы (Key Resources)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%b2%d0%b8%d0%b4%d1%8b-%d0%b4%d0%b5%d1%8f%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d0%be%d1%81%d1%82%d0%b8-key-activities">7. Ключевые виды деятельности (Key Activities)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#8-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d1%8b%d0%b5-%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80%d1%8b-key-partners">8. Ключевые партнеры (Key Partners)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#9-%d1%81%d1%82%d1%80%d1%83%d0%ba%d1%82%d1%83%d1%80%d0%b0-%d0%b8%d0%b7%d0%b4%d0%b5%d1%80%d0%b6%d0%b5%d0%ba-cost-structure">9. Структура издержек (Cost Structure)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-61-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4-%d0%be%d0%b1%d0%bb%d0%b0%d0%ba%d0%b0-%d1%81%d0%b8%d0%bd%d0%be%d0%bd%d0%b8%d0%bc%d0%be%d0%b2-%d1%80%d0%b0%d1%81%d1%88%d0%b8%d1%80%d1%8f%d0%b5%d0%bc-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%be%d0%b2%d1%8b%d0%b9-%d0%b0%d1%80%d1%81%d0%b5%d0%bd%d0%b0%d0%bb">Глава 6.1: Подход «облака синонимов». Расширяем поисковый арсенал.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bf%d0%be%d1%87%d0%b5%d0%bc%d1%83-%d0%be%d0%b1%d0%bb%d0%b0%d0%ba%d0%b0-%d1%81%d0%b8%d0%bd%d0%be%d0%bd%d0%b8%d0%bc%d0%be%d0%b2-%d0%b2%d0%b0%d0%b6%d0%bd%d1%8b">Почему «облака синонимов» важны?</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d0%b5-%d0%be%d0%b1%d0%bb%d0%b0%d0%ba%d0%b0-%d1%81%d0%b8%d0%bd%d0%be%d0%bd%d0%b8%d0%bc%d0%be%d0%b2">Создание «облака синонимов»</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%80%d0%b5%d1%81%d1%83%d1%80%d1%81%d1%8b-%d0%b4%d0%bb%d1%8f-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bd%d0%b8%d1%8f-%d0%be%d0%b1%d0%bb%d0%b0%d0%ba%d0%b0-%d1%81%d0%b8%d0%bd%d0%be%d0%bd%d0%b8%d0%bc%d0%be%d0%b2">Ресурсы для создания «облака синонимов»</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-62-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b9-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-%d0%bd%d0%b0%d1%88-%d0%b0%d0%bb%d0%b3%d0%be%d1%80%d0%b8%d1%82%d0%bc-%d1%80%d0%b0%d0%b7%d0%b2%d0%b5%d0%b4%d0%ba%d0%b8">Глава 6.2: Эффективный процесс поиска. Наш алгоритм разведки.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%82%d1%80%d0%b5%d1%85%d1%8d%d1%82%d0%b0%d0%bf%d0%bd%d1%8b%d0%b9-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81">Трехэтапный процесс:</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%80%d0%b0%d1%81%d1%88%d0%b8%d1%80%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%ba%d0%be%d0%bc%d0%b0%d0%bd%d0%b4%d1%8b-google-search">Расширенные команды Google Search</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bd%d0%b0%d1%81%d1%82%d1%80%d0%be%d0%b9%d0%ba%d0%b8-%d0%bc%d0%b5%d1%81%d1%82%d0%be%d0%bf%d0%be%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f-location-settings">Настройки местоположения (Location Settings)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-63-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d1%83%d0%bb%d1%83%d1%87%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-%d0%bd%d0%b0%d1%88-%d0%bd%d0%b0%d0%b1%d0%be%d1%80-%d1%83%d1%82%d0%b8%d0%bb%d0%b8%d1%82">Глава 6.3: Инструменты для улучшения поиска. Наш набор утилит.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-multi-highlighter-%d0%bc%d1%83%d0%bb%d1%8c%d1%82%d0%b8-%d0%b2%d1%8b%d0%b4%d0%b5%d0%bb%d0%b8%d1%82%d0%b5%d0%bb%d1%8c">1. Multi Highlighter (Мульти-выделитель)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-google-dictionary-%d1%81%d0%bb%d0%be%d0%b2%d0%b0%d1%80%d1%8c-google">2. Google Dictionary (Словарь Google)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-simple-scraper-%d0%bf%d1%80%d0%be%d1%81%d1%82%d0%be%d0%b9-%d1%81%d0%ba%d1%80%d0%b5%d0%bf%d0%b5%d1%80">3. Simple Scraper (Простой скрепер)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-google-alerts-%d0%be%d0%bf%d0%be%d0%b2%d0%b5%d1%89%d0%b5%d0%bd%d0%b8%d1%8f-google">4. Google Alerts (Оповещения Google)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-64-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82%d0%b8-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b5-%d1%82%d1%80%d0%b0%d1%82%d0%b8%d1%82%d1%8c-%d0%b2%d1%80%d0%b5%d0%bc%d1%8f-%d0%b2%d0%bf%d1%83%d1%81%d1%82%d1%83%d1%8e">Глава 6.4: Лучшие практики эффективности исследования. Как не тратить время впустую.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d1%8f%d0%b9-%d1%80%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d1%8b-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-%d0%bf%d0%be-%d0%b8%d0%b7%d0%be%d0%b1%d1%80%d0%b0%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f%d0%bc-check-image-search-results">1. Проверяй результаты поиска по изображениям (Check image search results).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d1%8f%d0%b9-%d0%b4%d0%be%d1%81%d1%82%d0%be%d0%b2%d0%b5%d1%80%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%b8%d1%81%d1%82%d0%be%d1%87%d0%bd%d0%b8%d0%ba%d0%b0-verify-source-credibility">2. Проверяй достоверность источника (Verify source credibility).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%b8%d1%89%d0%b8-%d0%b4%d0%b0%d1%82%d1%8b-%d0%bf%d1%83%d0%b1%d0%bb%d0%b8%d0%ba%d0%b0%d1%86%d0%b8%d0%b8-look-for-publication-dates">3. Ищи даты публикации (Look for publication dates).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%b8%d0%b7%d1%83%d1%87%d0%b0%d0%b9-%d0%be%d0%bf%d0%b8%d1%81%d0%b0%d0%bd%d0%b8%d1%8f-%d0%b8%d1%81%d1%82%d0%be%d1%87%d0%bd%d0%b8%d0%ba%d0%be%d0%b2-examine-source-descriptions">4. Изучай описания источников (Examine source descriptions).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%b1%d1%83%d0%b4%d1%8c-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d0%b8%d1%87%d0%b5%d0%bd-be-methodical">5. Будь методичен (Be methodical).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d1%83%d0%b9-%d1%80%d0%b0%d1%81%d1%88%d0%b8%d1%80%d0%b5%d0%bd%d0%bd%d1%83%d1%8e-%d1%84%d0%b8%d0%bb%d1%8c%d1%82%d1%80%d0%b0%d1%86%d0%b8%d1%8e-use-advanced-filtering">6. Используй расширенную фильтрацию (Use advanced filtering).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-%d0%b8%d1%82%d0%b5%d1%80%d0%b8%d1%80%d1%83%d0%b9-%d1%81%d0%b2%d0%be%d0%b8-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%be%d0%b2%d1%8b%d0%b5-%d0%b7%d0%b0%d0%bf%d1%80%d0%be%d1%81%d1%8b-iterate-your-searches">7. Итерируй свои поисковые запросы (Iterate your searches).</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-65-%d1%80%d0%b0%d1%81%d0%bf%d1%80%d0%be%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b5%d0%bd%d0%bd%d1%8b%d0%b5-%d0%be%d1%88%d0%b8%d0%b1%d0%ba%d0%b8-%d0%bf%d1%80%d0%b8-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b5-%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b5-%d0%bd%d0%b0%d1%81%d1%82%d1%83%d0%bf%d0%b8%d1%82%d1%8c-%d0%bd%d0%b0-%d0%b3%d1%80%d0%b0%d0%b1%d0%bb%d0%b8">Глава 6.5: Распространенные ошибки при поиске. Как не наступить на грабли.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%bf%d0%be%d0%b8%d1%81%d0%ba-%d0%bf%d0%be-%d0%be%d0%b4%d0%bd%d0%be%d0%bc%d1%83-%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%b2%d0%be%d0%bc%d1%83-%d1%81%d0%bb%d0%be%d0%b2%d1%83-single-keyword-searching">1. Поиск по одному ключевому слову (Single keyword searching).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%b8%d0%b3%d0%bd%d0%be%d1%80%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b0%d0%bb%d1%8c%d1%82%d0%b5%d1%80%d0%bd%d0%b0%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d0%b9-%d1%82%d0%b5%d1%80%d0%bc%d0%b8%d0%bd%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d0%b8-ignoring-alternative-terminology">2. Игнорирование альтернативной терминологии (Ignoring alternative terminology).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%be%d1%81%d1%82%d0%b0%d0%bd%d0%be%d0%b2%d0%ba%d0%b0-%d0%bd%d0%b0-%d0%bf%d0%b5%d1%80%d0%b2%d0%be%d0%b9-%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b8%d1%86%d0%b5-stopping-at-the-first-page">3. Остановка на первой странице (Stopping at the first page).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%b8%d0%b3%d0%bd%d0%be%d1%80%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d1%80%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d0%be%d0%b2-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-%d0%bf%d0%be-%d0%b8%d0%b7%d0%be%d0%b1%d1%80%d0%b0%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f%d0%bc-overlooking-image-results">4. Игнорирование результатов поиска по изображениям (Overlooking image results).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%bf%d1%80%d0%b8%d0%bd%d1%8f%d1%82%d0%b8%d0%b5-%d0%b8%d0%bd%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d0%b8-%d0%b1%d0%b5%d0%b7-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d0%ba%d0%b8-accepting-information-without-verification">5. Принятие информации без проверки (Accepting information without verification).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bd%d0%b5%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4%d1%8f%d1%89%d0%b8%d1%85-%d0%b3%d0%b5%d0%be%d0%b3%d1%80%d0%b0%d1%84%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d1%85-%d0%bd%d0%b0%d1%81%d1%82%d1%80%d0%be%d0%b5%d0%ba-using-inappropriate-geography-settings">6. Использование неподходящих географических настроек (Using inappropriate geography settings).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-%d0%bd%d0%b5%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be-%d1%81%d1%81%d1%8b%d0%bb%d0%ba%d0%b0%d0%bc-not-following-citation-trails">7. Неследование по ссылкам (Not following citation trails).</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-71-%d0%b2%d0%bb%d0%b8%d1%8f%d0%bd%d0%b8%d0%b5-%d0%b8%d0%b8-%d0%bd%d0%b0-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d0%b8-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%bd%d0%be%d0%b2%d1%8b%d0%b9-%d0%b8%d0%b3%d1%80%d0%be%d0%ba-%d0%bd%d0%b0-%d0%bf%d0%be%d0%bb%d0%b5">Глава 7.1: Влияние ИИ на методологии исследования. Новый игрок на поле.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%82%d0%b5%d0%ba%d1%83%d1%89%d0%b8%d0%b5-%d1%81%d0%b8%d0%bb%d1%8c%d0%bd%d1%8b%d0%b5-%d1%81%d1%82%d0%be%d1%80%d0%be%d0%bd%d1%8b-%d0%b8%d0%b8-%d0%b2-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f%d1%85">Текущие сильные стороны ИИ в исследованиях:</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%82%d0%b5%d0%ba%d1%83%d1%89%d0%b8%d0%b5-%d0%be%d0%b3%d1%80%d0%b0%d0%bd%d0%b8%d1%87%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b8%d0%b8">Текущие ограничения ИИ:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-72-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d0%bc%d0%bf%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%b8%d0%b8-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b9-%d0%ba%d0%b0%d0%ba-%d0%b3%d0%be%d0%b2%d0%be%d1%80%d0%b8%d1%82%d1%8c-%d1%81-%d0%bc%d0%b0%d1%88%d0%b8%d0%bd%d0%be%d0%b9">Глава 7.2: Эффективные промпты для ИИ-исследований. Как говорить с машиной.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%b8%d0%b8-%d0%bf%d1%80%d0%be%d0%bc%d0%bf%d1%82%d0%be%d0%b2">Лучшие практики для ИИ-промптов:</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d1%80-%d1%81%d1%82%d1%80%d1%83%d0%ba%d1%82%d1%83%d1%80%d1%8b-%d0%bf%d1%80%d0%be%d0%bc%d0%bf%d1%82%d0%b0">Пример структуры промпта:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-73-%d0%b8%d0%b8-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%bd%d0%b0%d1%88-%d1%86%d0%b8%d1%84%d1%80%d0%be%d0%b2%d0%be%d0%b9-%d0%b0%d1%80%d1%81%d0%b5%d0%bd%d0%b0%d0%bb">Глава 7.3: ИИ-инструменты для исследования рынка. Наш цифровой арсенал.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-chatgpt">1. ChatGPT</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-agent-gpt">2. Agent GPT</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-lumina">3. Lumina</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-julius">4. Julius</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-durable">5. Durable</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-flowgpt">6. FlowGPT</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#7-plus-ai">7. Plus AI</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-74-%d0%bb%d1%83%d1%87%d1%88%d0%b8%d0%b5-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8%d0%ba%d0%b8-%d0%b8%d0%bd%d1%82%d0%b5%d0%b3%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%b8%d0%b8-%d0%ba%d0%b0%d0%ba-%d0%b7%d0%b0%d1%81%d1%82%d0%b0%d0%b2%d0%b8%d1%82%d1%8c-%d0%b8%d0%b8-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d1%82%d1%8c-%d0%bd%d0%b0-%d0%bd%d0%b0%d1%81">Глава 7.4: Лучшие практики интеграции ИИ. Как заставить ИИ работать на нас.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%b3%d0%b8%d0%b1%d1%80%d0%b8%d0%b4%d0%bd%d1%8b%d0%b9-%d0%bf%d0%be%d0%b4%d1%85%d0%be%d0%b4-hybrid-approach">1. Гибридный подход (Hybrid approach).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d1%8f%d0%b9-%d1%84%d0%b0%d0%ba%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b5-%d1%83%d1%82%d0%b2%d0%b5%d1%80%d0%b6%d0%b4%d0%b5%d0%bd%d0%b8%d1%8f-verify-factual-claims">2. Проверяй фактические утверждения (Verify factual claims).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d1%83%d0%ba%d0%b0%d0%b7%d1%8b%d0%b2%d0%b0%d0%b9-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d0%be%d0%bb%d0%be%d0%b3%d0%b8%d0%b8-specify-methodologies">3. Указывай методологии (Specify methodologies).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#4-%d0%bf%d1%80%d0%b5%d0%b4%d0%be%d1%81%d1%82%d0%b0%d0%b2%d0%bb%d1%8f%d0%b9-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d1%80%d1%8b-provide-examples">4. Предоставляй примеры (Provide examples).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d1%83%d0%b9-%d0%b4%d0%bb%d1%8f-%d0%b3%d0%b5%d0%bd%d0%b5%d1%80%d0%b0%d1%86%d0%b8%d0%b8-%d0%b8%d0%b4%d0%b5%d0%b9-%d0%b0-%d0%bd%d0%b5-%d0%b4%d0%bb%d1%8f-%d0%be%d0%ba%d0%be%d0%bd%d1%87%d0%b0%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d1%85-%d1%80%d0%b5%d1%88%d0%b5%d0%bd%d0%b8%d0%b9-use-for-ideation-not-finalization">5. Используй для генерации идей, а не для окончательных решений (Use for ideation, not finalization).</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#6-%d0%ba%d0%be%d0%bc%d0%b1%d0%b8%d0%bd%d0%b8%d1%80%d1%83%d0%b9-%d0%b8%d0%b8-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-combine-ai-tools">6. Комбинируй ИИ-инструменты (Combine AI tools).</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-75-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d1%80-%d1%80%d0%b0%d0%b1%d0%be%d1%87%d0%b5%d0%b3%d0%be-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81%d0%b0-%d0%b8%d0%b8-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%ba%d0%b5%d0%b9%d1%81-%d1%81%d1%82%d0%b0%d0%b4%d0%b8">Глава 7.5: Пример рабочего процесса ИИ-исследования. Кейс-стади.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d1%80-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d1%82%d1%8b%d1%85-%d0%be%d1%82%d0%b2%d0%b5%d1%82%d0%be%d0%b2-%d0%be%d0%bf%d1%80%d0%be%d1%81%d0%b0">Пример: Анализ открытых ответов опроса</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-81-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%bf%d0%be%d1%88%d0%b0%d0%b3%d0%be%d0%b2%d0%be-%d0%bd%d0%b0%d1%88-%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82">Глава 8.1: Процесс исследования рынка: пошагово. Наш чек-лист.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%ba%d0%be%d0%bc%d0%bf%d0%bb%d0%b5%d0%ba%d1%81%d0%bd%d1%8b%d0%b9-%d0%bf%d1%80%d0%be%d1%86%d0%b5%d1%81%d1%81-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%b2%d0%ba%d0%bb%d1%8e%d1%87%d0%b0%d0%b5%d1%82-%d1%81%d0%bb%d0%b5%d0%b4%d1%83%d1%8e%d1%89%d0%b8%d0%b5-%d0%bf%d0%be%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d1%82%d0%b5%d0%bb%d1%8c%d0%bd%d1%8b%d0%b5-%d1%88%d0%b0%d0%b3%d0%b8">Комплексный процесс исследования рынка включает следующие последовательные шаги:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-82-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%bd%d1%8b%d0%b5-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d0%bd%d0%b0%d1%88-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d1%80%d0%b8%d0%b9">Глава 8.2: Основные инструменты исследования рынка. Наш инструментарий.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#1-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%b0-analysis-tools">1. Инструменты анализа (Analysis Tools)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#2-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-research-tools">2. Инструменты исследования (Research Tools)</a></li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#3-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d0%bf%d0%be%d0%b8%d1%81%d0%ba%d0%b0-search-tools">3. Инструменты поиска (Search Tools)</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-83-%d0%bf%d1%80%d0%b8%d0%bd%d1%86%d0%b8%d0%bf%d1%8b-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82%d0%b8-%d0%ba%d0%b0%d0%ba-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b0%d1%82%d1%8c-%d1%83%d0%bc%d0%bd%d0%be-%d0%b0-%d0%bd%d0%b5-%d0%bc%d0%bd%d0%be%d0%b3%d0%be">Глава 8.3: Принципы эффективности. Как работать умно, а не много.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d1%87%d1%82%d0%be%d0%b1%d1%8b-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d0%b8%d1%82%d1%8c-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be">Чтобы проводить исследование рынка эффективно:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-84-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d0%b8-%d0%ba%d0%b0%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%b0-%d0%ba%d0%b0%d0%ba-%d0%bf%d0%be%d0%bd%d1%8f%d1%82%d1%8c-%d1%87%d1%82%d0%be-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b3%d0%be%d0%b4%d0%bd%d0%be%d0%b5">Глава 8.4: Показатели качества. Как понять, что исследование годное.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b2%d1%8b%d1%81%d0%be%d0%ba%d0%be%d0%ba%d0%b0%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%b5%d0%bd%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d1%85%d0%b0%d1%80%d0%b0%d0%ba%d1%82%d0%b5%d1%80%d0%b8%d0%b7%d1%83%d0%b5%d1%82%d1%81%d1%8f">Высококачественное исследование рынка характеризуется:</a></li> </ul> </li> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%b3%d0%bb%d0%b0%d0%b2%d0%b0-85-%d1%81%d0%bb%d0%b5%d0%b4%d1%83%d1%8e%d1%89%d0%b8%d0%b5-%d1%88%d0%b0%d0%b3%d0%b8-%d1%87%d1%82%d0%be-%d0%b4%d0%b5%d0%bb%d0%b0%d1%82%d1%8c-%d0%bf%d0%be%d1%81%d0%bb%d0%b5-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f">Глава 8.5: Следующие шаги. Что делать после исследования.</a> <ul> <li><a href="https://meshrefine.com/ru/conversations/market_research/#%d0%bf%d0%be%d1%81%d0%bb%d0%b5-%d0%b7%d0%b0%d0%b2%d0%b5%d1%80%d1%88%d0%b5%d0%bd%d0%b8%d1%8f-%d0%b8%d1%81%d1%81%d0%bb%d0%b5%d0%b4%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0">После завершения исследования рынка:</a></li> </ul> </li> </ul> <h2 id="fcec1f0f3cfde19be55833c84204807c-глава-11-цели-исследования-рынка-зачем-нам-это">Глава 1.1: Цели исследования рынка. Зачем нам это?</h2> <p>Коллега, давай начистоту. «Исследование рынка» звучит как что-то из мира маркетологов в модных пиджаках, а не из нашей с тобой инженерной окопной правды. Но дьявол, как всегда, в деталях. В нашем R&amp;D/presale контексте — это не просто «анализ», а суровый производственный инструмент.</p>Thu, 26 Jun 2025 15:15:12 +0200https://meshrefine.com/ru/conversations/market_research/